Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
