M&S, SocialChain and Mongoose on how to select the perfect brand ambassador

Often a notable celebrity or influencer, brand ambassadors are the face of the brand. They front campaigns and are often the first point of call for any new release. From Mango teaming up with Hailey Bieber to L’Oréal collaborating with Charles Leclerc, most brands have an ambassador. However, most brands also have the same concerns. Pick...