Magnum hits back at investor claims over Ben & Jerry’s governance row
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The Magnum Ice Cream Company has rejected claims from a coalition of investors that its handling of Ben & Jerry’s could put the brand’s long-term value at risk. A group of US and European investors has written to Magnum chair Jean-François van Boxmeer demanding answers over the ice cream giant’s stewardship of Ben & Jerry’s,...


