M+C Saatchi Bets on Design in the AI Era

In an industry accelerating toward infinite output, M+C Saatchi’s appointment of Naz Kasim signals a deliberate shift: from production to perspective. As AI flattens creative differentiation, design re-emerges as a strategic discipline; one rooted in taste, judgment, and cultural precision, offering brands a way to stand apart in an increasingly indistinguishable visual landscape. The post M+C Saa