Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
8/15
5-Axis Cultural Radar
In this week's Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality, personalization, vintage and home. Also, luxury brands' bet on animation in the face of AI, executive moves at Farfetch, and news from Frasers and Shein.
