LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]
