Liquid Death and Pit Viper just released new sunglasses … but they’re for after you die
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
The most famous dead person to ever wear sunglasses just might be Bernie Lomax. Until now. That’s because the namesake of the 1989 hit comedy Weekend at Bernie’s was a fictional character—but you, dear reader, you are very real. Liquid Death just announced its newest collab, this time with sunglasses brand Pit Viper, to make what it is calling “Sunglasses for Dead People.” According to Liquid Deat
