Lime turns the promo code into a rider safety pledge
Culture Index
Score Breakdown
Relevance
0/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Lime is turning the throwaway promo code into a cycling safety tool with “Promise Codes”, a campaign that hands riders free minutes for typing out a written safety pledge in the Lime app. Running from today across out-of-home sites in London, Birmingham and Milton Keynes, each code doubles as a redeemable promise that unlocks free […]
