Learning from Capitalism: How Postmodern Architecture Became the Language of American Business

In 1972, Robert Venturi, Denise Scott Brown , and Steven Izenour published Learning from Las Vegas , challenging architects to reconsider the underappreciated, largely dismissed commercial landscape in the United States . Their storied distinction between the "duck," a building whose form communicates its meaning, and the "decorated shed," an ordinary structure whose identity is conveyed through s