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Lay’s Unites Beckham, Messi And Steve Carell For Its Playful World Cup Campaign

Design Taxi / 09 May 2026 / -120m ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

6/15

5-Axis Cultural Radar

Lay’s has reignited its “No Lay’s, No Game” platform with a star‑packed twist for the FIFA World Cup 2026. The brand staged an Epic Watch Party where Lionel Messi, David Beckham, Thierry Henry, Alexia Putellas, and Steve Carell surprised shoppers in a Florida supermarket, turning everyday aisles into football fan zones. Rolled out across 90 markets, the campaign also powers Lay’s WhatsApp Watch Pa

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Lay’s Unites Beckham, Messi And Steve Carell For Its Playful World Cup Campaign

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