Lacoste taps Pierre Gasly as new global ambassador
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Lacoste has signed Formula 1 driver Pierre Gasly as a new global brand ambassador, as the French fashion house looks to strengthen its ties to elite sport and sharpen the cultural relevance of its signature polo. The partnership will see Gasly front a number of projects for the brand in the coming months, with the...
