Lacoste ‘returns to its roots’ with new visual identity
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Lacoste has redesigned its visual identity and reintroduced more pronounced serif characters for its logo, while also nodding to the original artwork of Robert George - the illustrator behind the first Crocodile drawing.
