Kraft Heinz hikes marketing spend 37% as turnaround takes shape
Culture Index
Score Breakdown
Relevance
9/25
Freshness
21/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
