Kohl’s spotlights Tek Gear private label at a tough time for activewear
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.
