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Justin Bieber’s Skylrk Sales Hit $15 Million, Smashing Coachella Merch Records

Vogue / 21 April 2026 / 5h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

25/20

Brand Signal

6/15

Depth

2/15

5-Axis Cultural Radar

The brand’s weekend-one merch sales almost tripled the previous two-weekend record. Two-weekend sales jumped another $10 million.