JD Sports pulls Hip off high street as brand moves online only
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
JD Sports Fashion is removing its Hip brand from the high street after closing the last two physical stores this week, although the retailer will continue to trade the label exclusively online.
