Is the Divisive Audemars Piguet x Swatch Pocket Watch Collab Actually Genius?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
When the news that Swatch and Audemars Piguet would be teaming up got out earlier this month, it promptly broke the internet. At least, the hyper-niche, watch-obsessed internet. Speculation surrounding the details of the partnership — the model, the color, the movement, the price tag — was rampant. Deepfaked images of brightly colored Royal Oaks baited […] The post Is the Divisive Audemars Piguet
