Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
9/15
5-Axis Cultural Radar
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.
