IRN-BRU turns new can designs into free tattoos for fans
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
IRN-BRU is marking its new can designs and 125th anniversary by inviting fans to get the artwork tattooed at a Glasgow pop-up called Tat-BRU. The brand took over Empire Ink, offering free tattoos to p
