Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Another beauty brand is stepping into the sports arena. On Wednesday, the beauty subscription service announced a new partnership with the 2025 WNBA champions as it seeks to reach audiences outside of traditional beauty channels.
