Interview: Why the heatwave is putting the cold chain under pressure
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
8/15
5-Axis Cultural Radar
Britain’s increasingly scorching summers are exposing weaknesses in the systems retailers rely on to keep food safe; from the refrigeration units in supermarkets to the trucks and warehouses that move chilled and frozen products around the country. This year’s heat has already provided a warning. The Met Office recorded temperatures of 35C or higher in...

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