The New MoonSwatch 1969 Is Literally Worth Its Weight in Gold

Swatch is no stranger to a viral moment. From sold-out Snoopy references to the (internet-breaking) pocket watch collaboration with Audemars Piguet, the Swiss watchmaker’s designs regularly inspire a frenzied response, especially when the launch comes from the ongoing MoonSwatch program with Omega. Still, there’s a difference between your run-of-the-mill Speedmaster-inspired MoonSwatch and a surpr