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Instagram’s awkward ‘link in bio’ work-around might be on its way out

Fast Company 07 April 2026 5h ago
Instagram’s awkward ‘link in bio’ work-around might be on its way out
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Relevance
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Authority
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Brand Signal
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Relevance Freshness Authority Brand Depth
Instagram influencers asking their followers to shop by going to their link in bio could soon go the way of the MySpace top eight and the old Twitter as Meta will soon give some creators the ability to link products directly in their Reels. Product tagging would finally reduce the friction that comes from asking followers to click into a profile before tapping another link to find what they’re loo
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