Inside Thayer’s TikToker-led product development strategy, with Nina Pool and Shelby Ann Bell
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Social media is increasingly serving not just as a sales and awareness driver, but as a product ideation and development engine. That was obvious in the lead-up to Thayer's newest product launch, the $14.99 Hydrating Milky Mist.
