Inside Ikea’s dream factory: Its prototyping lab (exclusive)
Culture Index
Score Breakdown
Relevance
18/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
The tiny easy chair Mikael Axelsson is holding in his hands—a dollhouse-size combination of bent wire, hand-carved foam, and hot glue—has been a white whale for the Ikea designer since he first modeled it back in 2014. The concept was simple, or at least he thought it would be: Build a frame of metal, fill it with a balloon-like cushion, and reinvent novelty 1990s blow-up furniture into a modern h

