‘Gucci Memoria’ at Fuorisalone sees Demna reimagine the house’s 105-year history as a series of tapestries
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Continuing his celebration of Gucci as part of Italy’s cultural iconography, the immersive installation at Chiostri di San Simpliciano also features a garden inspired by the house’s Flora print and some playful vending machines
