India's Modi turns to Instagram to woo young voters after Gen Z protest
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen Z protests that highlighted growing frustration over a lack of job and education opportunities. From clips showing the prime minister in a biker jacket and sunglasses against a rap soundtrack, to others that borrow the theme song from the sitcom F
