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How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Glossy / 06 August 2026 / 4h ago

Culture Index

Score Breakdown

Relevance

19/25

Freshness

25/25

Authority

18/20

Brand Signal

10/15

Depth

10/15

5-Axis Cultural Radar

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today's episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.

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How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

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