IKEA Sweden’s new campaign sees the world from the bottom of a bag
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
IKEA Sweden has rolled out FRAKTA Point-Of-You, an outdoor advertising campaign that shoots everyday life through the open top of the brand’s iconic blue bag – turning one of retail’s most recognised objects into a recurring creative frame for out-of-home advertising. Created by Stockholm agency Åkestam Holst NoA, the campaign positions the camera inside the […]
