Iceland unveils campaign to support ‘healthy oceans’
Culture Index
Score Breakdown
Relevance
7/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Iceland has launched a new campaign promoting sustainable fishing practices. Titled ‘Buy Blue, Protect Dinner’, the new campaign is part of an annual marketing drive from the Marine Stewardship Council (MSC) to “support healthy oceans”. The campaign highlights that by buying products with the MSC label, consumers can make a more sustainable choice. The MSC...
