IAMS checks in with a cheeky airport take on pet gut health
Culture Index
Score Breakdown
Relevance
9/25
Freshness
17/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
IAMS has turned the baggage carousel at Orlando Sanford International Airport into a stage for a spring campaign to spotlight the role of digestive health in everyday pet care. Created by adam&eve\TBWA, the brand’s ‘Smooth Deliveries’ installation meets travellers at baggage claim with an impossible-to-miss billboard suspended above the carousel, featuring a line-up of oversized […]
