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"I find it icky to glibly invoke brain chemistry in the marketing of style"

Dezeen 17 August 2026 13h ago
"I find it icky to glibly invoke brain chemistry in the marketing of style"
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The "dopamine decor" interiors trend is taking social media by storm, but it's just another disingenuous dressing-up of superficial style as life-improving experience, writes Julie Lasky. For some time now, the internet has labeled a maximalist decorating trend that embraces candy colors, fuzzy textures and whimsical furnishings "dopamine decor". The reference is, of course, to The post "I find it
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