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Carl Friedrik appoints Creative Director to ‘push boundaries’ of luxury travel

The Industry Fashion / 17 August 2026 / 14h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

9/15

Depth

2/15

5-Axis Cultural Radar

London-based luxury travel goods brand Carl Friedrik has appointed Santiago de Hoyos as its new Creative Director.