Hyundai Unveils Chinese-Market-Specific Concept Vehicles
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
In the mid-20th-century, American car styling dominated the world. By the late 20th century and into the 21st, that styling mantle had been ceded to the Europeans, the Japanese and increasingly, the Koreans. But now we live in a world where China has developed a gigantic auto market, the world's largest; Chinese domestic auto sales last year were around 27 million cars, vs. 16 million in the U.S.
