Hyundai’s CMO on how to make the most of an official World Cup sponsorship
Culture Index
Score Breakdown
Relevance
15/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
