How WHATMORE Turned a Group Chat into New York’s Next Great Music Movement
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Behind the scenes of Hypebeast’s September Digital Cover with WHATMORE, our latest Diaries series features the boundary-pushing New York collective—composed of Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano ($eb)—the energy is as raw, electric, and effortlessly laid-back as their music. Originating from their high school days at LaGuardia High, the group's real-life bond and y
