Gen Z Art Collectors Are the Biggest Spenders
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary Art Basel and UBS have released the fifth edition of Survey of Global Collecting for 2026Major findings include lofty spending habits for Gen Z collectors, whose average expenditure is twice that of millennials and boomersThe study also shows the uptick in social media, apps, and AI tools when it comes to discovery and research, with a "broadly positive" attitude towards the development of
