How Visa turned a simple soccer play into a World Cup marketing platform
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Visa is using the FIFA World Cup to roll out a campaign built around one of soccer’s simplest plays—linking rewards, social engagement and fan activations to the action on the pitch.
