How Urban Outfitters co-creates campaigns with Gen Z
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Urban Outfitters likes to say it doesn't just create campaigns with Gen Z -- it also produces campaigns with them. UO's Cyntia Leo shares how the brand does exactly that.
