How Thorne drove 63% growth in DTC sales after a brand awareness push
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Thorne's chief growth officer, Mary Beech, explained in a conversation at the Modern Retail Marketing Summit how the company has moved to a full-funnel marketing approach with new storytelling, channels and AI tools.
