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How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue

Digiday 30 September 2026 18h ago
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
56
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
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