How Pathé’s ‘De Gaulle’ Fought Its Way Back at the French Box Office With a Push from YouTuber Inoxtag That Lured Younger Crowds
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Antonin Baudry’s “De Gaulle: Résistance,” Pathé’s ambitious two-part historical epic about the making of Charles de Gaulle as a resistance leader, has fought its way back into a leading position at the French box office after an underwhelming start. Driven by strong word-of-mouth, younger viewers and a heatwave that sent crowds back into air-conditioned theaters, […]


