← Back to feed Culture & Ideas

How Operation Santa Claus grew from Christmas donations to ‘engine’ of change

South China Morning Post 24 October 2026 16h ago
How Operation Santa Claus grew from Christmas donations to ‘engine’ of change
60
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Over nearly four decades, Operation Santa Claus (OSC) has grown from a quirky holiday fundraiser into an “engine” for community change in Hong Kong. For some beneficiaries, the journey was a full circle. Rachel Chow Chiu-yan learned about the fundraising drive in Young Post when she was a student, later pitched for funds on behalf of a group helping teenage girls and later joined the charity. “Ten
Read Full Article → South China Morning Post ↗