How Operation Santa Claus grew from Christmas donations to ‘engine’ of change
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Over nearly four decades, Operation Santa Claus (OSC) has grown from a quirky holiday fundraiser into an “engine” for community change in Hong Kong. For some beneficiaries, the journey was a full circle. Rachel Chow Chiu-yan learned about the fundraising drive in Young Post when she was a student, later pitched for funds on behalf of a group helping teenage girls and later joined the charity. “Ten

