How Not to Launch a Brand
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
25/20
Brand Signal
8/15
Depth
9/15
5-Axis Cultural Radar
Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.
