← Back to feed Brand & Business

How Luxury Can Stay on Top as Every Brand Moves Upmarket

Business of Fashion 28 May 2026 5h ago
How Luxury Can Stay on Top as Every Brand Moves Upmarket
67
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating.
Read Full Article → Business of Fashion ↗