How JCPenney used effective marketing to battle sales declines
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
JCPenney’s marketing efforts all contributed to impactful results, including Best ROI: Work That Works at Ad Age’s 2026 Creativity Awards.
