How Club-Mate built a cult following without ever running an ad
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Born in Bavaria and adopted by Berlin’s techno and hacker scenes, Club-Mate is taking its herbal, caffeinated product abroad – without spending a cent on marketing. The post How Club-Mate built a cult following without ever running an ad appeared first on Monocle .
