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How AI agents that can make ad buying decisions are coming to programmatic

Ad Age 07 April 2026 6h ago
How AI agents that can make ad buying decisions are coming to programmatic
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
IAB Tech Lab's Agent Registry is a vetted menu of agentic tools from ad tech providers.
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