How Adidas tapped into motorcycle culture to create Messi’s retro iridescent World Cup cleats
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
On June 22, Lionel Messi became the all-time leading goal scorer in World Cup history, 20 years after his tournament debut in 2006. A lot has changed for Messi in those two decades, but his most avid fans might have noticed that one thing stayed more or less the same: his footwear. When Messi (whose birthday is today, June 24) first stepped onto the World Cup pitch at the age of 18, he was wearing
