How 3 brands are using TikTok Shop to expand abroad
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
8/15
5-Axis Cultural Radar
Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.
